Priority Matrix

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The Priority Matrix is a productivity and time management planner designed to help you organize tasks by categorizing those items according to their urgency and importance.

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How Do You Use the Priority Matrix?

First Quadrant (upper left): urgent and important

  • Do these tasks first

  • These are the items that demand your action right away.

  • Items in this quadrant typically include crises and issues with deadlines.

Second Quadrant (upper right): important, but not urgent

  • Decide on when to do these tasks

  • These are essential issues, but they’re not urgent and therefore don’t require your immediate action. These are items you’ll want to schedule work for a later time.

  • These are typically tasks or projects that can help you personally or professionally achieve a long-term goal.

Third Quadrant (lower left): not important, but urgent

  • These are urgent items that pop up and demand immediate attention. However, since they don’t necessarily require your time, these tasks can be assigned to someone else and/or outsourced.

Fourth Quadrant (lower right): neither important nor urgent

  • These items in your Eisenhower Matrix are not essential or urgent, so you can, in most cases, erase them from your list.

  • These tasks are okay if you have time or need a break from the more important and more urgent items, but they should not displace them on your list of priorities.